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Rick Steves has been called Europe's most accomplished tourist - he's got a guide book series, a television show, a radio programme, a European bus tour business and even his own line of travel gear. Could Rick Steves be the guy who gets Americans out of their comfort zone and back traveling the world - even in tough economic times? Steves is best-known for his guidebook series and PBS TV show "Europe Through the Back Door." He talks about starting his travel business 30 years ago, the challenges he's faced since then, making one's hobby and name into a brand, and how the economy and global terrorism has affected international tourism. His new book is called "Travel as a Political Act".

Primary Title
  • Venture
Secondary Title
  • Rick Steves - Travel Entrepreneur
Date Broadcast
  • Monday 20 July 2009
Start Time
  • 02 : 30
Finish Time
  • 02 : 58
Duration
  • 28:00
Series
  • 2009
Channel
  • Bloomberg TV Asia Pacific
Broadcaster
  • Bloomberg TV
Programme Description
  • Rick Steves has been called Europe's most accomplished tourist - he's got a guide book series, a television show, a radio programme, a European bus tour business and even his own line of travel gear. Could Rick Steves be the guy who gets Americans out of their comfort zone and back traveling the world - even in tough economic times? Steves is best-known for his guidebook series and PBS TV show "Europe Through the Back Door." He talks about starting his travel business 30 years ago, the challenges he's faced since then, making one's hobby and name into a brand, and how the economy and global terrorism has affected international tourism. His new book is called "Travel as a Political Act".
Classification
  • Unknown
Owning Collection
  • Television Vault
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Tourism Europe
  • Entrepreneurship
Genres
  • Business/Financial
  • Interview
Hosts
  • Cris Valerio (Presenter)
Contributors
  • Rick Steves (interview subject)
Subjects
  • Tourism Europe
  • Entrepreneurship
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