POM Wonderful Presents: The Greatest Movie Ever Sold (2011)
Morgan Spurlock takes an inside look at the marketing process behind closed doors, inside the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and centre in their brand campaigns and advertisements, both on and off-line.
Primary Title
- POM Wonderful Presents: The Greatest Movie Ever Sold
Date Broadcast
- Friday 20 July 2012
Release Year
- 2011
Start Time
- 08 : 30
Finish Time
- 09 : 43
Duration
- 73:00
Channel
- Rialto Channel
Broadcaster
- Sky Network Television
Programme Description
- Morgan Spurlock takes an inside look at the marketing process behind closed doors, inside the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and centre in their brand campaigns and advertisements, both on and off-line.
Classification
- M
Owning Collection
- Television Vault
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Product placement in mass media
- Motion picture industry--Finance
- Motion pictures--Production and direction
- Brand name products
- Documentary films--United States
Genres
- Documentary
Contributors
- Morgan Spurlock (Director)
- Morgan Spurlock (Writer)
- Jeremy Chilnick (Writer)
- J.J. Abrams (Interviewee)
- Jimmy Kimmel (Interviewee)
- Keith Calder (Producer)
- Jeremy Chilnick (Producer)
- Abbie Hurewitz (Producer)
- Snoot Entertainment (Production Unit)
- Warrior Poets (Production Unit)
Subjects
- Product placement in mass media
- Motion picture industry--Finance
- Motion pictures--Production and direction
- Brand name products
- Documentary films--United States