Cool It follows Danish author and scholar Bjorn Lomborg, a gadfly to many environmentalists, who contends that though global warming does exist, our environmental situation is far less grave than the fear propaganda of alarmists such as Al Gore lead us to believe. Lomborg refutes four of the scariest facts presented by Gore's An Inconvenient Truth while also criticizing the all-talk and no-action of international conferences (such as the 1997 Kyoto Protocol and the 2009 Copenhagen Summit) which proposed outlandish actions (such as Cap and Trade and Carbon Taxing) that would cost billions and have very little positive change. Cool It ponders whether the current budgets allocated towards climate change, global poverty, clean drinking water, education and disease could be spent more wisely. Lomborg reasons that rather than focusing on controlling carbon emissions, we should research how new energy strategies (solar, wind, algae and wave power) can be made more affordable and practical than coal and oil. Lomborg also asserts that we should simultaneously develop strategies via geo-engineering to protect the world from the effects of global warming as well as focus on fighting hunger and disease to create a better present (and future) for the world's population. Lomborg suggests that a yearly budget of $250 billion would address all of these problems worldwide. Based on the book Cool it: the skeptical environmentalist's guide to global warming by Bjørn Lomborg.