Sunday Morning with Chris Laidlaw
National Radio's two-hour news and current affairs programme.
-
1What does branding actually mean today? Bruce Philp maintains that a brand is no longer what it says, a brand is what it does. It is a responsibility of leadership not advertising, permeating every aspect of corportate behaviour. Bruce Philp talks to Sunday Morning about his book, The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause.
- Start 00 : 40 : 00
Speakers
- Bruce Philp (Branding expert)
Live Broadcast
- No
Commercials
- No
Primary Title
- Sunday Morning with Chris Laidlaw
Date Broadcast
- Sunday 17 April 2011
Start Time
- 08 : 10
Finish Time
- 12 : 10
Duration
- 120:00
Channel
- RNZ National
Broadcaster
- Radio New Zealand
Programme Description
- National Radio's two-hour news and current affairs programme.
Classification
- Unknown
Owning Collection
- Chapman Archive
Broadcast Platform
- Radio
Languages
- English
Captions
Live Broadcast
- Yes
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Speakers
- Bruce Philp (Branding expert)