Sunday Morning with Chris Laidlaw
National Radio's two-hour news and current affairs programme.
-
1It's said that we all too often think and purchase with our hearts, not our heads. Is there any truth to that and, if so, how deeply embedded is the tendency to set aside rationality and go with our emotions? Harry Beckwith is an American marketing specialist who has explored the phenomenon in his recent book 'Unthinking: The Surprising Forces Behind What We Buy.'
- Start 01 : 41 : 53
Speakers
- Harry Beckwith (Author, 'Unthinking: The Surprising Forces Behind What We Buy')
Live Broadcast
- No
Commercials
- No
Primary Title
- Sunday Morning with Chris Laidlaw
Date Broadcast
- Sunday 22 May 2011
Start Time
- 08 : 10
Finish Time
- 12 : 10
Duration
- 120:00
Channel
- RNZ National
Broadcaster
- Radio New Zealand
Programme Description
- National Radio's two-hour news and current affairs programme.
Classification
- Unknown
Owning Collection
- Chapman Archive
Broadcast Platform
- Radio
Languages
- English
Captions
Live Broadcast
- Yes
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Speakers
- Harry Beckwith (Author, 'Unthinking: The Surprising Forces Behind What We Buy')