A music documentary that explores the relationship that Māori and Pacific youth have with Hip Hop - as an alternative form of culture and identity. Featuring a veritable who’s who of Aotearoa hip hop, A REASON TO RHYME includes the personal recollections and lived experiences of hip hop pioneers DJ Sirvere, Te Kupu (Upper Hutt Posse), Hype the Native aka Danny Haimona (Dam Native), Che Fu, DLT and Scribe as well as more recent contributors such as Ladi 6, Mareko, SWIDT and Tom Scott. 10A has also produced an opening title song and original score. A distinguished lecturer in popular music and ethnomusicology at the University of Auckland, Dr Kirsten Zemke, provides context to the cultural nuances embedded in the artists’ music and narratives. (Aka 'Reason 2 Rhyme')