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Anna Cottrell analyses the relationship between public relations (PR) and the media, with a look especially at how Opposition MP Winston Peters uses PR and how PR is influencing the media's coverage of America's Cup yachting.

Column Comment in the 60s and News Stand in the 70s established a tradition of print media scrutiny by TV. Fourth Estate succeeded them with a brief expanded to include radio, TV and magazines. For 12 minutes on Friday nights, no media outlet (and especially not broadcaster TVNZ) was safe from the ruminations of journalism lecturer Brian Priestley, along with John Kennedy, editor of the Catholic weekly The Tablet, and guest presenters. Only brief programme excerpts and graphics of the newspaper articles under discussion provide visual relief.

Primary Title
  • Fourth Estate
Date Broadcast
  • Thursday 25 August 1988
Start Time
  • 21 : 20
Finish Time
  • 21 : 30
Duration
  • 10:00
Channel
  • TV One
Broadcaster
  • Television New Zealand
Owning Organisation
  • Broadcasting Corporation of New Zealand
Programme Description
  • Column Comment in the 60s and News Stand in the 70s established a tradition of print media scrutiny by TV. Fourth Estate succeeded them with a brief expanded to include radio, TV and magazines. For 12 minutes on Friday nights, no media outlet (and especially not broadcaster TVNZ) was safe from the ruminations of journalism lecturer Brian Priestley, along with John Kennedy, editor of the Catholic weekly The Tablet, and guest presenters. Only brief programme excerpts and graphics of the newspaper articles under discussion provide visual relief.
Episode Description
  • Anna Cottrell analyses the relationship between public relations (PR) and the media, with a look especially at how Opposition MP Winston Peters uses PR and how PR is influencing the media's coverage of America's Cup yachting.
Classification
  • Not Classified
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Genres
  • Commentary
Hosts
  • Anna Cottrell (Presenter)
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