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This episode examines New Zealand's relationship with the United States, in particular the affluence of California, and the impact this has had on New Zealand product development and advertising.

A five-part series examining the future of New Zealand trade and exporting as we approach the twenty-first century.

Primary Title
  • New Zealand 2000
Date Broadcast
  • Sunday 4 December 1988
Start Time
  • 18 : 50
Finish Time
  • 19 : 20
Duration
  • 30:00
Series
  • 1
Episode
  • 3
Channel
  • TV One
Broadcaster
  • Television New Zealand
Programme Description
  • A five-part series examining the future of New Zealand trade and exporting as we approach the twenty-first century.
Episode Description
  • This episode examines New Zealand's relationship with the United States, in particular the affluence of California, and the impact this has had on New Zealand product development and advertising.
Classification
  • Not Classified
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Genres
  • Documentary
Contributors
  • Phillip Joanou (Chairman, Dailey Advertising)
  • Jim Robertson (Export Manager (USA), New Zealand Breweries)
  • Patrick Sullivan (Sales Manager, Martlet Importing)
  • Bruce Coupland (Spokesman (USA) , Carter Holt Harvey)
  • Gavin Thompson (New Zealand Trade Commissioner to the United States)
  • Jack Kyser (Spokesman, Los Angeles Chamber of Commerce)
  • Bill Alpert (General Manager, Transpacific Food Sales)
  • Paul Yarrow (Director, Yarrow's Bakery)
  • John Parker (Deputy Chief Executive, New Zealand Dairy Board)
  • Brian Service (Chief Executive, Milk Products Incorporated)
  • David Steifer (Divisional Manager, New Zealand Milk Products)
  • Sid Morse (Owner, California Mart)
  • Jay Schwartz (Los Angeles Spokesman, Expozay)