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Media3 is a place for lively, intelligent discussion about media matters with the people who produce media in New Zealand -- and the people who find themselves the subject of media stories.

  • 1Analysis of the world of advertising - has cold science replaced hot creative? Has the glamour gone, or has the game simply changed? A look back at the glory days of advertising, followed by analysis of the new reality.

    • Start 0 : 00 : 20
    • Finish 0 : 34 : 45
    • Duration 34 : 25
    Reporters
    • Jose Barbosa (Reporter, Television New Zealand)
    • Russell Brown (Interviewer)
    • Will Pollard (Reporter, TV3)
    Speakers
    • Hazel Phillips (Author, "Sell!")
    • Cindy Mitchener (Partner, Mitchener Gillman Communications)
    • Melanie Reece (Head of Integration, Mediaworks)
    • Dick Frizzell (Artist)
    Live Broadcast
    • No
    Commercials
    • Yes
Primary Title
  • Media3
Date Broadcast
  • Wednesday 29 May 2013
Start Time
  • 23 : 15
Finish Time
  • 23 : 50
Duration
  • 35:00
Channel
  • TV3
Broadcaster
  • TVWorks
Programme Description
  • Media3 is a place for lively, intelligent discussion about media matters with the people who produce media in New Zealand -- and the people who find themselves the subject of media stories.
Classification
  • PGR
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Hosts
  • Russell Brown (Presenter)
Reporters
  • Jose Barbosa (Reporter, Television New Zealand)
  • Russell Brown (Interviewer)
  • Will Pollard (Reporter, TV3)
Speakers
  • Cindy Mitchener (Partner, Mitchener Gillman Communications)
  • Dick Frizzell (Artist)
  • Hazel Phillips (Author, "Sell!")
  • Melanie Reece (Head of Integration, Mediaworks)