SEVEN SHARP IS BROUGHT TO YOU BY RABODIRECT, PART OF RABOBANK GROUP, LOOKING AFTER SAVERS SINCE 1898. IT'S SEVEN SHARP. TONIGHT ` I DON'T THINK PHILIP IS A PERSON WHO CAN EVER BE REHABILITATED. HIS FAMILY SAY HE'LL NEVER CHANGE, SO CAN HE BE CAUGHT? HE CAN'T CHANGE HIS CRIMINAL MINDSET. PLUS ` IT IS A BIT EMPTY, AT THE MOMENT. THE EMPTY SHELVES THAT MIGHT MEAN AN EMPTY CHRISTMAS FOR SOME FAMILIES. AND ` WHAT'S THE GOLDEN RULE FOR CUP DAY? ONE THAT YOU SWEAR BY? STAY CLASSY. YEAH, ABOUT THAT, CHRISTCHURCH. (YELLS) (SCREAMS) SOMEONE POPPING A SQUAT RIGHT NEXT TO A PORTALOO. ONE NEWS CAPTIONS BY JOHN LING AND ASHLEE SCHOLEFIELD. DUE TO THE LIVE NATURE OF SEVEN SHARP, WE APOLOGISE FOR THE LACK OF CAPTIONS FOR SOME ITEMS. CAPTIONS WERE MADE POSSIBLE WITH FUNDING FROM NZ ON AIR. COPYRIGHT ABLE 2014 I'm looking forward to the races track. I have had the best possible day. This is a Christmas tree. That is an original work by an artist you will hear a lot about. If you get a copy earlier, grab it. It is by Juju Street. She asked to have it delivered to me. How many pictures as she painted for you? A nanny was there before work. I said I have to go. And she told me to take it to work... for Mike. Kiddies love me. How many has she done to you? None. Important update ` remember this from last night? There has been heaps of feedback on this. We have an update ` some drama. We will tell you later on in the programme. HERE'S WHAT CAUGHT OUR EYE TODAY ` AIR NZ'S PROMISING CHEAPER AIRFARES TO SOME MAIN CENTRES. THIS ON THE DAY IT CUT SMALLER TOWNS LIKE KAITAIA, WHAKATANE AND WESTPORT OUT OF ITS NETWORK. IF YOU'RE HILARIOUS ONLINE, IT COULD MAKE YOU MONEY! READERS DIGEST IS GOING TO START PAYING FOR TWEETS IT PUBLISHES AFTER A READER COMPLAINED THEY USED HIS WORK WITHOUT PAYING FOR IT. AND IF YOU'RE A BAD DANCER, TURNS OUT YOU CAN BLAME YOUR GENES. SCIENTISTS HAVE DISCOVERED A NEW PHENOMENON CALLED BEAT DEAFNESS, WHEREBY PEOPLE CAN'T DETECT CHANGES IN RHYTHM. THEY'RE LIKENING IT TO COLOUR BLINDNESS OR TONE DEAFNESS. Why did they use the wrong pictures? THIS WHOLE DEBACLE WITH PHILLIP JOHN SMITH HASN'T GOT ANY BETTER TODAY. WE LEARNT THAT NOT ONLY DID HE MAKE IT TO CHILE, BUT HE MANAGED TO GO EVEN FURTHER ` ALL THE WAY TO RIO IN BRAZIL. IF HE WAS HARD TO FIND BEFORE, IT JUST GOT A WHOLE LOT HARDER. BUT HE NEEDS TO BE FOUND, BECAUSE EVEN HIS OWN FATHER BELIEVES HE'LL OFFEND AGAIN. PHILLIP JOHN SMITH'S TORN APART NOT ONLY THE FAMILY OF HIS VICTIMS BUT HIS OWN FAMILY AS WELL. GILL HIGGINS SPOKE TO JOHN TRAYNOR. CURIOUS MUSIC IN JOHN TRAYNOR'S ONE-BED FLAT, YOU'LL SEE NO PHOTOS OF HIS ONLY SON, AND THERE'D BE NO WELCOME PARTY IF HE KNOCKED AT THE DOOR. HE SHOULD BE RETURNED TO PRISON, AND I THINK THAT SHOULD BE THE END OF THE LINE FOR HIM. HE SHOULD NEVER BE RELEASED. HARSH WORDS FOR A FATHER, BUT FEW SONS HAVE WRECKED PEOPLE'S LIVES LIKE PHILLIP. HE'S NOT HUMAN. THERE'S NO REMORSE. JUST A BALL OF EVILNESS. JOHN WATCHED LAST NIGHT AS LYNDA SPOKE OF HER TERROR. IT'S TERRIFYING, AND THIS IS REAL FOR US. IS THERE PART OF YOU THAT WOULD LIKE TO SAY SORRY TO HER? I'M SORRY SHE HAD TO GO THROUGH ALL THIS. I FELT THAT MY VIEWS ARE EXACTLY THE SAME AS LYNDA'S. I DON'T THINK PHILLIP IS A PERSON THAT CAN EVER BE REHABILITATED. WHEN PHILLIP WAS ARRESTED, HE WAS KNOWN AS PHILLIP SMITH. JOHN LIKED THE FACT THERE WAS NO CLEAR LINK. BUT THEN CAME THE PASSPORT IN HIS BIRTH NAME, TRAYNOR. PEOPLE AREN'T THAT SILLY THAT THEY'RE NOT GONNA PUT TWO AND TWO TOGETHER. WITH THE QUESTION OF WHO GOT HIM THAT PASSPORT, WHO HELPED HIM GET OUT OF THE COUNTRY ` IF I HAD MAINTAINED A SILENCE, PEOPLE THINK, 'HELLO, IS HE INVOLVED WITH THIS?' YOU KNOW. BUT WE CAN RULE YOU OUT? YES. CAN YOU UNDERSTAND SOMEONE HELPING IN A SITUATION LIKE THAT? I CAN'T UNDERSTAND IT, NO. BUT IF THEY THINK THAT THEY'VE DONE A HEROIC ACT, WHAT THEY'VE GOTTA DO NOW IS SIT DOWN AND THINK. THEY HAVE ACTUALLY COMMITTED QUITE A SERIOUS OFFENCE THEMSELVES. PHILLIP ONLY LIVED WITH HIS DAD TILL HE WAS 3. AS A LITTLE KID, HE JUST SEEMED LIKE ANY OTHER LITTLE KID, DID HE? THAT'S RIGHT, YES. YEAH. BUT AS A TEEN, PHILLIP WAS ALREADY TROUBLE. DO YOU WISH THAT YOU'D HELPED HIM MORE? IF THE SITUATION HAD BEEN DIFFERENT, WHERE I WAS THEN BACK INTO ANOTHER STABLE RELATIONSHIP, I WOULD'VE BEEN PREPARED. BUT THE NEXT TIME I HAD ANY CONTACT WITH HIM WASN'T UNTIL 21 OR 22 YEARS OF AGE. I DROVE HIM ALONG BOSTON RD, PAST MOUNT EDEN PRISON, AND I SAID IT WAS QUITE NOTORIOUS. I SAID, 'IT'S COLD. IT'S DARK. IT'S DINGY.' I SAID, 'THAT'S WHERE YOU'RE GOING TO BE LIKELY SPENDING 'A LOT OF TIME LIVING IF YOU DON'T PULL YOURSELF TOGETHER.' I THINK IT JUST WENT IN ONE EAR AND OUT THE OTHER. JUST THREE MONTHS LATER, HE COMMITTED MURDER. THERE'S NO GUARANTEE, WHEN A PERSON IS BORN, THAT THEY'RE GONNA BE AN ANGEL OR THAT THEY'RE GONNA BE THE BIGGEST MONSTER THAT EVER WALKED. 20 YEARS ON, BACK IN THE HEADLINES FOR HIS NOW NOTORIOUS ESCAPE. CORRECTIONS ARE SAYING, 'IT'S NOT OUR FAULT.' DO YOU THINK IT WAS? > YES, I DO THINK IT'S THEIR FAULT. IT WAS A CATALOGUE OF DISASTERS, AND, OF COURSE, NOW THAT IT'S HAPPENED, THEY'RE BACK TO THE OLD SAYING OF PASSING THE BUCK. He still needs to be found. SCOTT BERNSTEIN IS A US-BASED BOUNTY HUNTER WHO SPECIALISES IN FINDING INTERNATIONAL FUGITIVES. HE'S APPEARED ON NBC NEWS, 60 MINUTES AND THE OPRAH WINFREY SHOW, AMONG OTHERS. WE SHOULD POINT OUT THERE ARE SOME WHO QUESTION HIS APPROACH. HIS LINE OF WORK IS AT THE EDGES OF THE LAW, BUT HIS INSIGHT INTO HOW IT ALL WORKS IS INTERESTING. I SPOKE TO HIM EARLIER TODAY. SCOTT, WHAT ARE THE CHANCES OF FINDING THIS GUY? IT ALL DEPENDS WHO'S LOOKING FOR HIM AND IF YOU'RE TALKING ABOUT INTERPOL OR YOU'RE LOOKING AT LOCAL AUTHORITIES OR YOU'RE LOOKING AT A PRIVATE AUTHORITY. AND HOW WOULD YOU GO ABOUT IT? I USE CRIMINAL PROFILING ` BASICALLY KNOWING THE CULTURE OF THE CRIMINAL MINDSET. UNDERSTANDING THE PSYCHE, THE PATHOLOGY, THE SOCIOLOGY ` IT'S REALLY THE SCIENCE, UNDERSTANDING WHO PHILLIP SMITH IS AND LEARNING WHAT HIS VICES, HABITS. AND THAT'S WHAT YOU HAVE TO LEARN. SO GETTING INTO THE CULTURE OF THE CRIMINAL MINDSET AND THE PSYCHE IS THE MOST IMPORTANT THING RIGHT NOW. HOW WIDELY WOULD IT VARY DEPENDING ON WHAT SORT OF COUNTRY YOU'RE LOOKING FOR HIM IN? THE COUNTRY IS IMPORTANT, BUT YOU GOTTA KEEP IN MIND IS YOU REALLY GOTTA START FROM THE ORIGIN. THE ORIGIN IS THAT PHILLIP HERE HAD TO HAVE HELP. THE ORIGIN IS THAT PHILLIP HERE HAD TO HAVE HELP. AND WHEN WE'RE DOING THIS TYPE OF WORK, WE'RE LOOKING FOR A JUDAS ` THE PERSON THAT GAVE HIM THE FINANCIAL MEANS TO GET HIM OUT OF THE COUNTRY INTO CHILE AND FROM CHILE OUT INTO RIO DE JANEIRO. THIS PERSON HAS CREDIBLE INFORMATION. THAT PERSON CAN BE FOUND AND BE FOUND QUICKLY. WHAT ABOUT TIME? IS TIME THE BIG ENEMY? IS IT LIKE WE SEE ON THE MOVIES AND THE TELEVISION ` THE LONGER YOU LEAVE IT THE MORE DIFFICULT IT BECOMES? IT'S ALWAYS BEST TO GET SOMETHING FROM THE INCEPTION, BECAUSE IF YOU HAVE OTHER AUTHORITIES THAT ARE SO-CALLED BEGINNING ON THE INVESTIGATION AND MAKING MISTAKES, YES, IT CAN BE COSTLY. BUT IT WON'T DAMAGE THE FACT THAT AS TIME GOES BY THAT IT'S MAKING IT MORE IMPOSSIBLE FOR US TO CLOSE THE CASE OUT. BUT RIGHT NOW HE'S CHANGED HIS LOOK. HE'S CHANGED HIS NAME. HE'S OBTAINING NEW IDENTIFICATION. HE'S ALSO LOOKING FOR A PREDATORY ELEMENT. HE'S LOOKING FOR HIS NEXT VICTIM. HE CAN'T CHANGE HIS CRIMINAL MINDSET AND THE WAY HE'S PURSUING HIS NEXT VICTIM. THAT'S STILL IN THE PSYCHE. BUT HE'S BEING CAREFUL RIGHT NOW. IN THE NEXT FEW DAYS, ONCE HE GETS OUT OF ISOLATION, AND HE FEELS MORE COMFORTABLE, KNOWING THAT AUTHORITIES ARE NOT, AS THEY SAY, LURING AROUND THE CORNER, SOMETHING IS GOING TO HAPPEN. The pressure now is on. How long will it go? There was some suggestion from Lynda,we spoke to last week, that he is part of a paedophile ring and Brazil. COMING UP ON SEVEN SHARP ` THANK YOU. WE'LL SEE YOU. HOW FULL BELLIES CAN MEAN A FULLER LIFE THIS CHRISTMAS. THEY'VE TAUGHT ME A LOT OF THINGS, ESPECIALLY I CAN STAND ON MY OWN TWO FEET. AND SOME WORDS TO LIVE BY FROM CHRISTCHURCH. GET WRITTEN OFF. ENJOY CUP DAY. DON'T KISS HIM. WE GO PEOPLE WATCHING AT CHRISTCHURCH'S BIG DAY OUT. AT AN ORGANISATION IN SOUTH AUCKLAND, BUSINESS IS BOOMING. GOODS ARE FLYING OFF THE SHELVES. NEW CLIENTS ARE ARRIVING EVERY WEEK. YOU'D THINK THAT WAS A GOOD THING, BUT ACTUALLY THEY'RE NOT TOO HAPPY ABOUT IT. EMMA KEELING SPENT SOMETIME THERE TODAY TO FIGURE OUT WHY. REFLECTIVE MUSIC AT ROCK BOTTOM, WHO DO YOU TURN TO? THESE PEOPLE MEAN A LOT TO YOU? YES, THEY DO. THEY'RE MY FAMILY. THEY'VE HELPED ME, AND THEY'VE BEEN THERE. THAT'S WHAT THEY SAID TO ME. 'NOW YOU ARE OUR FAMILY, SO DON'T FORGET THAT.' IT'S 10 O'CLOCK WHEN THE DOORS OF THE SALVATION ARMY OPEN IN MANUKAU FOR THOSE IN NEED. CAN I SEE SOMEONE TO GET A FOOD PARCEL, PLEASE? THIS IS A WELL-WORN PATH FOR ALESIE FAKAPULIA. FIVE YEARS AGO, SHE MET A SALVATION ARMY PERSON BY CHANCE AT COURT. IT STARTED OFF WITH ME HAVING A DOMESTIC VIOLENCE IN OUR FAMILY. IT WAS HER HUSBAND. WERE YOU IN A SITUATION YOU COULDN'T FEED YOUR FAMILY? YES, I WAS. EVEN I WAS HOMELESS. I HAD NOWHERE TO GO. LIFE'S IMPROVED, BUT A FOOD PARCEL IS NEEDED TO HELP FEED HER SIX KIDS. SO WHAT WE'LL DO IS GIVE YOU A FOOD PARCEL NOW TO COVER YOU FOR THE WEEK, AND THEN WE'LL GO FROM THERE. THANK YOU. YOU KNOW WHERE TO GO TO THE FOOD BANK? YES. AROUND THE BACK. YES? OK. REFLECTIVE GUITAR MUSIC THIS IS OUR FOOD BANK WHERE ALL THE PARCELS ARE PACKED. ROSS RICHARDS IS THE SERVICE MANAGER IN MANUKAU. HAS THE DEMAND FOR FOOD PARCELS INCREASED OVER RECENT YEARS? OVER RECENT YEARS, IT HAS INCREASED. IT'S SLOWED DOWN NOW. IT'S EVENING UP A BIT, WHICH IS ENCOURAGING FOR US, BUT IT'S STILL MILES TOO HIGH. AROUND 300 PARCELS ARE GIVEN OUT EACH WEEK. IS THERE A DANGER OF CREATING A DEPENDENCY FOR THE FOOD PARCELS? YEAH, THERE IS A DANGER. WE TRY TO MAKE OUR INTERVIEWS FAIRLY ROBUST, AND THEN WE'LL TRY AND PUT IN PLACE THINGS THAT THEY NEED TO BE LOOKING AT DOING FOR THEMSELVES TO MAKE THE DIFFERENCE. IT TAKES A LOT OF HELP AND HOPE TO GET FAMILIES BACK ON THEIR FEET. < THE GOVERNMENT ARE FOCUSING ON IMPROVING THE ECONOMY, BUT WILL THAT ACTUALLY SOLVE THE POVERTY PROBLEM? NO, IT'S MORE COMPLICATED THAN THAT. IT WILL HELP. JOBS ARE A CRITICAL PART OF PEOPLE'S LIVES AND CAN MAKE A HUGE DIFFERENCE IN FAMILIES' ABILITY TO COPE. THIS YEAR, THE BIGGEST PROBLEM HAS BEEN THE DIRE LACK OF HOUSING. THEY CAME IN THE CAR. WE HAD TO SEND THEM AWAY IN THEIR CAR AGAIN TO SLEEP. WE JUST DON'T HAVE THE SOLUTIONS NOW FOR THE FAMILIES. THERE'S NOTHING OUT THERE, AND WHAT IS OUT THERE IS JUST UNAFFORDABLE FOR OUR FAMILIES. FOOD IS A SMALL COMFORT, BUT IN THE WAREHOUSE... OH, IT'S A BIT EMPTY IN HERE. IT IS A BIT EMPTY AT THE MOMENT, SO WE'RE LOOKING FORWARD TO THOSE CANS COMING THROUGH FROM WATTIES. TOMORROW NIGHT'S CAN APPEAL WILL HELP THE CAUSE. WITH THIS BEING AS EMPTY AS THIS, WE JUST WOULDN'T MAKE IT THROUGH CHRISTMAS AT ALL. BUT AS ALESIE KNOWS, A FOOD PARCEL'S JUST THE START. I'VE PUT EXTRAS IN HERE BECAUSE YOU'VE GOT A BIG FAMILY. MUCH MORE IS NEEDED TO PUT A FAMILY BACK TOGETHER. MY HUSBAND'S COME BACK INTO THE PICTURE WITH MY KIDS, BUT THERE'S NO MORE VIOLENCE, NO MORE OF THE PAST. DON'T FORGET ` CONTACT ME WHEN YOU GET BACK. THANK YOU. WE'LL SEE YOU. YEAH. MWAH. THEY'VE TAUGHT ME A LOT OF THINGS, ESPECIALLY THAT I CAN STAND ON MY OWN TWO FEET. That's a tough time. Feed the world is coming back. Bob Geldof. Wake up. It can be a smash hit. When did this happen? Today. Wake up, its current affairs. NEXT ON SEVEN SHARP ` THE PEOPLE WHO WERE AVOIDING US AT THE START OF THE DAY NOW ARE SEEKING OUT THE CAMERAMAN. WE GO TO WATCH THE REAL SPORT OF CHRISTCHURCH CUP DAY. YAAAAAAH! (SCREAMS) AH, YES, IT'S THE BIGGEST DAY ON THE CHRISTCHURCH CALENDAR ` CUP DAY. AH, YES, IT'S THE BIGGEST DAY ON THE CHRISTCHURCH CALENDAR ` CUP DAY. You've been aggressive this week. I'm glad that you have a focus on charity. You did the only nice thing I've seen you do. She is in a situation which is taking the bus, but doesn't like taking the bus. Even though they live in the same suburb, he didn't offer rides in his car. His solution was to get off the bus and into a car. Gave up my car park, when iT's not inconvenient for me. AH, YES, IT'S THE BIGGEST DAY ON THE CHRISTCHURCH CALENDAR ` CUP DAY. Gave up my car park, when iT's not inconvenient for me. You keep moving the camera. < Looks weird. YES, THERE'S HORSES, AND PEOPLE LIKE WATCHING THEM. YES, THERE'S SOME WONDERFUL OUTFITS. BUT YOU KNOW WHAT THE BEST THING TO WATCH IS? THE PEOPLE THEMSELVES. OH YES, CUP DAY ALWAYS BRINGS OUT THE MOST INTERESTING BEHAVIOUR. THE LAST TIME I WAS THERE WAS WITH A BUNCH OF LINCOLN UNIVERSITY STUDENTS, SO I'M NOT CASTING ASPERSIONS. MIKE THORPE DONNED HIS BINOCULARS AND WENT TO WATCH THE EVENTS UNFOLD. Is that when you tucked your skirt into your knickers? PEOPLE WATCHING THERE'S NO BETTER SPECTATOR SPORT. 20,000 PARTICIPANTS ALL LOOKING THEIR BEST. WHAT ARE YOU WEARING TODAY? I'M WEARING TEMPT. JULIETTE HOGAN. AND RUBY. TEMPT AND THE WAREHOUSE. MIND YOU, IT'S ONLY 11AM, AND TIME CAN BE A CRUEL MISTRESS ON CUP DAY. # THE BOYS WATCH THE GIRLS WHILE THE GIRLS WATCH THE BOYS # WHO WATCH THE GIRLS GO BY. # WHAT IS THE GOLDEN RULE FOR CUP DAY? ONE THAT YOU SWEAR BY? STAY CLASSY. GET WRITTEN OFF. ENJOY CUP DAY. DON'T KISS HIM. IT'S MIDDAY, 20 DEGREES, STRONG NOR'WESTERLY, AND THE PEOPLE-WATCHING IS SUBTLE-ISH. NOW, WHAT'S THE WORST THING YOU'VE EVER SEEN AT CUP DAY? PROBABLY THE DRUNK LADY LAST YEAR. SOMEONE POPPING A SQUAT RIGHT NEXT TO A PORTALOO. I IMMEDIATELY REGRET ASKING THAT QUESTION. THIS IS THE LINDAUER LAWN. YOU ACTUALLY HAVE TO PAY MONEY TO BE UP HERE AND WATCH PEOPLE, PROBABLY COS YOU'RE UP SO CLOSE. (GROANS) FREAKS ME OUT. GOT ANY ADVICE FOR YOURSELVES IN THE FUTURE ` ABOUT 4PM? PAT THE HORSES. DON'T TOUCH THE HORSES. DRINK WATER. DON'T SPEW ON THE FIELD. IT'S NOT A GOOD IDEA. GOOD ADVICE, BUT IT DOESN'T GET THROUGH TO EVERYONE. UPLIFTING MUSIC IT'S COMING UP 1 O'CLOCK, AND THINGS ARE REALLY STARTING TO CHANGE. THE PEOPLE WHO WERE AVOIDING US AT THE START OF THE DAY NOW ARE SEEKING OUT THE CAMERAMAN. IT'S ALSO THE PART OF THE DAY WHEN THE CAMERAMEN SAY, 'CAN WE GO HOME?' AND YOU KNOW WHAT? WE CAN'T. WE'RE STAYING. WHOO! # GOD DEFEND OUR FREE LAND. # THIS IS THE BIT THAT PEOPLE WATCHING PEOPLE PRETEND THEY CAME TO WATCH. COMMENTATOR: THEY COME TO THE POST! HOME TIME. THEY ARRIVED FROCKED UP; THEY LEFT... WELL, SIMILAR. ELECTRO MUSIC That was a classy day, when I was there. Tim update ` he's going for it. Hits the door... We thought it was really funny. He spent the night in A&E. He had a list of injuries. What was the official line? Suspected broken rib. He will have a week off work. SIX-AND-A-BIT WEEKS UNTIL CHRISTMAS, SO NOW MIGHT BE A GOOD TIME TO START THE CHRISTMAS SHOPPING IF YOU HAVEN'T ALREADY. BUT IF YOU'RE THINKING ABOUT A BIG EXPENSIVE GESTURE FOR YOUR SIGNIFICANT OTHER, HAVE A LISTEN TO THIS STORY FIRST. YOU SEE, IT'S SINGLES DAY IN CHINA TODAY, SO THOSE LOOKING TO UPGRADE THEIR RELATIONSHIP STATUS USE THE DAY TO MOVE THINGS ALONG. THIS GUY DECIDED TO BUY HIS GIRLFRIEND 99 IPHONE 6S IN AN ELABORATE PROPOSAL. IT COST HIM 105,000 BUCKS, AND GUESS WHAT. SHE SAID NO. SO WHAT'S THE LESSON HERE? YES, HE HAD HIS HEART IN THE RIGHT PLACE, I GUESS. HE CLEARLY WANTED TO SPEND THE REST OF HIS LIFE WITH THIS WOMAN, BUT HERE'S A WEE TIP ` OFTEN LESS IS MORE, AND MOST PEOPLE ` WELL, MOST PEOPLE I KNOW, ANYWAY ` WOULD RATHER A WELL THOUGHT OUT MEANINGFUL GIFT THAN A SUPER FLASHY DISPLAY OF ONE'S WEALTH. He was probably no good in the sack. I HAVE A LEWIS ROAD CREAMERY CHOCOLATE MILK UPDATE FOR YOU. WHY? BECAUSE I LOVE GENIUS, AND THE LEWIS ROAD STORY IS MARKETING GENIUS. OUR CHILDREN HAVEN'T HAD ANY YET. YOU CAN'T GET IT. WELL, UNTIL TODAY. AS IT TURNS OUT, MOTHERS STALK SUPPLIERS. THEY KNOW THE TIMES IT'S DELIVERED TO WHAT SUPERMARKETS AND THEY FOLLOW THE TRUCKS. MY WIFE FOUND THIS OUT TODAY. THE DELIVERY MAN HAS BEEN ASKED EVERY DAY, 'CAN I JUST GRAB SOME OFF YOUR TRUCK?' I KNOW THIS BECAUSE MY WIFE ASKED. SHE WAS TOLD NO. THE DELIVERY MAN PUTS TWO BOTTLES ON THE SHELF, A WOMAN GRABS THE TWO OFF HE PUTS TWO MORE ON, ANOTHER WOMAN GRABS TWO MORE OFF. THERE IS A TWO-BOTTLE LIMIT. IT'S NEVER ACTUALLY IN STOCK BECAUSE IT'S GONE AS IT'S DELIVERED. THIS IS A MARKETERS DREAM. IT'S HOW DRUG DEALERS WORK. KEEP THE SUPPLY TIGHT AND THE PUNTER DESPERATE. LEWIS ROAD CREAMERY CHOCOLATE MILK HAS CURRENCY IN SCHOOLS. SUCCESSFUL KIDS POST THE SPOILS ON INSTAGRAM. THERE REMAIN THOSE WHO'VE NEVER TRIED IT. THEY'RE OUTCASTS. SOME PUT MILO IN THEIR EMPTY BOTTLE AND PRETEND ITS THE REAL THING. THIS IS, OF COURSE, ALL MADNESS, BUT IT'S REAL, AND SOMEONE IS MAKING A FORTUNE OUT OF IT, REMINDING US ONCE AGAIN, THAT IF YOU GET INTO THE HEADS OF THE KIDS, YOU'VE STRUCK GOLD. CAPTIONS BY ANNA BRACEWELL-WORRALL AND TOM WILSON. CAPTIONS WERE MADE POSSIBLE WITH FUNDING FROM NZ ON AIR.