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The so­cial me­dia com­pa­ny’s own­er changes Twit­ter’s logo to an ‘X’ in a bid to leave his mark on the pop­u­lar plat­form. Published on 24 July 2023. He bought Twitter for $44bn so perhaps it shouldn’t be unexpected that Elon Musk wants to leave his mark on the social media website. Musk’s takeover has been turbulent with mass layoffs, concerns over how content is moderated and criticism of changes to the social media platform. So what’s behind this branding transformation? How will it go down and what’s Musk hoping to gain from it? Presenter: Adrian Finighan Guests: James Greenfield, CEO and co-founder, brand agency Koto, London Elaine Burke, science/technology journalist, host of For Tech’s Sake podcast, Dublin Allyson Stewart-Allen, CEO, International Marketing Partners, London

Beyond the headlines to the heart of the news of the day. Al Jazeera gets the Inside Story from some of the best minds in the Middle East and beyond.

Primary Title
  • Inside Story
Episode Title
  • What’s be­hind Twit­ter’s brand trans­for­ma­tion? | Will ‘X’ mark the spot for Elon Musk and Twitter?
Date Broadcast
  • Tuesday 25 July 2023
Start Time
  • 05 : 30
Finish Time
  • 06 : 00
Duration
  • 30:00
Channel
  • Al Jazeera English
Broadcaster
  • Al Jazeera Media Network
Programme Description
  • Beyond the headlines to the heart of the news of the day. Al Jazeera gets the Inside Story from some of the best minds in the Middle East and beyond.
Episode Description
  • The so­cial me­dia com­pa­ny’s own­er changes Twit­ter’s logo to an ‘X’ in a bid to leave his mark on the pop­u­lar plat­form. Published on 24 July 2023. He bought Twitter for $44bn so perhaps it shouldn’t be unexpected that Elon Musk wants to leave his mark on the social media website. Musk’s takeover has been turbulent with mass layoffs, concerns over how content is moderated and criticism of changes to the social media platform. So what’s behind this branding transformation? How will it go down and what’s Musk hoping to gain from it? Presenter: Adrian Finighan Guests: James Greenfield, CEO and co-founder, brand agency Koto, London Elaine Burke, science/technology journalist, host of For Tech’s Sake podcast, Dublin Allyson Stewart-Allen, CEO, International Marketing Partners, London
Classification
  • G
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Genres
  • Commentary
  • News
Hosts
  • Adrian Finighan (Presenter)
Contributors
  • James Greenfield (Guest)
  • Elaine Burke (Guest)
  • Allyson Stewart-Allen (Guest)
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