Why We Buy I Shop Therefore I Am
Why do we buy? Is it out of need, want or desire? Do men and women shop differently? Simon Morton explores our rampant consumerism and finds out if retail therapy really is a therapy.
Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Primary Title
- Why We Buy
Episode Title
- I Shop Therefore I Am
Date Broadcast
- Thursday 9 September 2010
Original Broadcast Date
- Monday 21 May 2007
Start Time
- 19 : 10
Finish Time
- 19 : 40
Duration
- 30:00
Episode
- 2
Channel
- TVNZ 7
Broadcaster
- Television New Zealand
Programme Description
- Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Episode Description
- Why do we buy? Is it out of need, want or desire? Do men and women shop differently? Simon Morton explores our rampant consumerism and finds out if retail therapy really is a therapy.
Classification
- G
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand
Genres
- Consumer
- Documentary
- Educational
Hosts
- Simon Morton (Host)
Contributors
- Jill Graham (Producer)
- Razor Films (Production Unit)
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand