Why We Buy Variety Is The Spice Of Life
Choice is a wonderful thing - unless of course all the options blow your mind and send you screaming out of the shop. Simon Morton investigate how much choice is too much and unwraps the secrets of packaging - how what we see can get us to buy.
Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Primary Title
- Why We Buy
Episode Title
- Variety Is The Spice Of Life
Date Broadcast
- Thursday 23 September 2010
Original Broadcast Date
- Monday 4 June 2007
Start Time
- 19 : 10
Finish Time
- 19 : 40
Duration
- 30:00
Episode
- 4
Channel
- TVNZ 7
Broadcaster
- Television New Zealand
Programme Description
- Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Episode Description
- Choice is a wonderful thing - unless of course all the options blow your mind and send you screaming out of the shop. Simon Morton investigate how much choice is too much and unwraps the secrets of packaging - how what we see can get us to buy.
Classification
- G
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand
Genres
- Consumer
- Documentary
- Educational
Hosts
- Simon Morton (Host)
Contributors
- Jill Graham (Producer)
- Razor Films (Production Unit)
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand