In an hour-long series finale Simon Morton conducts a real life retail experiment - what will it take to turn around a shop that should be booming but it’s not. Can the owners of a struggling shoe store right in the heart of the Auckland fashion district transform their fortunes with the help of two experts from the ‘Why We Buy’ series.
Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.