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Storm Clothing boss Deborah Caldwell leaves Auckland city life for tourist hotspot Queenstown to live with one of her employees. Will living and working with Regional Manger Kim give Deborah a better understanding of her retail staff?

The average New Zealander spends one third of their life working, but how well do we really know the boss we devote so much time to? Eight Kiwi employees invite their boss to live under their roof, in a bid to make a connection and hopefully improve workforce conditions.

Primary Title
  • Living with the Boss
Date Broadcast
  • Wednesday 19 February 2020
Start Time
  • 20 : 30
Finish Time
  • 21 : 30
Duration
  • 60:00
Episode
  • 7
Channel
  • TVNZ 1
Broadcaster
  • Television New Zealand
Programme Description
  • The average New Zealander spends one third of their life working, but how well do we really know the boss we devote so much time to? Eight Kiwi employees invite their boss to live under their roof, in a bid to make a connection and hopefully improve workforce conditions.
Episode Description
  • Storm Clothing boss Deborah Caldwell leaves Auckland city life for tourist hotspot Queenstown to live with one of her employees. Will living and working with Regional Manger Kim give Deborah a better understanding of her retail staff?
Classification
  • G
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captioning Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Television programs--New Zealand
  • Employment--New Zealand
  • Employers--New Zealand
  • Employees--New Zealand
Genres
  • Documentary
Contributors
  • Jennifer Ward-Lealand (Narrator)
  • Wendy Tetley (Producer)
  • Dana Youngman (Writer)
  • SC Media (Production Unit)
  • NZ On Air (Funder)
The average New Zealander will spend a third of their lifetime working and up to 160 hours commuting every year. They're a business' greatest asset. To get the best out of this human resource requires a human connection. So we're about to drop a range of New Zealand bosses into an experience that will show them what life is really like for their workers. Will this experience inspire the boss to make meaningful change for their workers? And will employees see their boss through new eyes? Tonight ` Deborah Caldwell, chief executive and creative director of Kiwi fashion house Storm, heads to the South Island to live the life of regional manager Kim. You know, I think living with your boss would be awkward. But what will this business owner discover by leaving her Auckland HQ and travelling 1500km to Queenstown? Absolutely freezing. It will be a trip full of surprises. Good morning. Hi, guys. Oh my God, Deb's here. Like, (LAUGHS) panic. But will it help Deb reduce her high staff turnover? If we didn't have people like Vicky and Esther on visas, we wouldn't have staff. And improve the career options for her retail staff throughout the country? I'm really excited about that. Captions were made with the support of NZ On Air. www.able.co.nz Copyright Able 2020 My name's Kim. I work as a regional manager for Storm, here in Queenstown. Queenstown is an extremely transient place, so all the staff that work in the store currently will not be here by the end of the year. Good morning. Morning. A major obstacle to attracting staff in Queenstown is affordable housing. There's not accommodation to go around. There's not enough. One of the staff, I've managed to organise accommodation through my mother, but I've got one of my girls that lives in a hostel. I couldn't live here in Queenstown if... my family wasn't here and wasn't able to support me. An essential part of Kim's regional manager role is overseeing all of Storm's retail stores. Regional role can be challenging based from Queenstown, cos I'm not actually visiting the other stores on a regular basis. And it's also a bit of a juggle supporting the other stores and supporting my own team and my own store at the same time. Up in Auckland, the focus for management is customer experience and ensuring Storm attracts the best retail staff. I'm Deborah Caldwell, the creative director and CEO for Storm Clothing. Storm is a women's retail clothing business. It's got eight stores within New Zealand and an online business. I am really busy. I'm creating clothes, doing photoshoots, meetings, shop leases, so I rely heavily on my team to deliver what they need to be doing. You know, retail as a career is a really great opportunity. It got me to where I am now, and it is a great career that can lead you into many other industry, because you learn how to deal with people; you have a sense of confidence. You know, fashion is fun, but it's a business, and it's hard work. Holding on to my team to express that to them and be able to grow and develop them to have an opportunity like I did, it's really hard. So, this boss is heading south to live with an employee and experience life back on the shop floor. Living with one of my staff is gonna be really interesting. I'm looking forward to understanding the challenges that they have. I think in any business, as they say, you need to turn that triangle upside-down. And I'm keen to see what I can learn. I'm sure there'll be a lot of value added from spending some time with the team. Yeah, a little bit nervous about my boss coming to live with me, cos, I mean, I'm not sure what we have in common. We haven't really got to know each other. But I am excited to get to know her. The first day of the social experiment is here, and in Auckland, Deborah Caldwell is getting ready for a wintery southern sojourn. I dunno. I'm quite excited, actually. I don't love the cold. I'm not a fan, so layers. That's why I'm taking lots of... layers, to make sure I keep warm. This CEO is leaving her busy city life for one of New Zealand's most popular holiday destinations. She'll spend a working week living with regional manager Kim, and the reality is kicking in. So, I've arrived in Queenstown. Feeling a little nervous, a little apprehensive. What's gonna be ahead of me for the next couple of days? Is it gonna be a little bit awkward living with somebody I don't really know? It could be quite challenging. We've all got our own little quirks. You know, I think living with your boss would be awkward. I've only been employed with Storm for a few years, and so I probably don't know Deb as well as... I would before I would live with another person. I really want Deb to be comfortable, so hopefully she's gonna be warm enough, and I can... Yeah, make her feel as welcome as possible. But what will this boss discover by taking time out of her busy work schedule to live with one of her 50 staff? I'm quite a social person, and I do enjoy company, I do enjoy people, but there's times when I have such a busy week, to actually sit back and be in your own personal space is quite nice. Living in someone else's home that you don't know personally will be interesting. (OMINOUS MUSIC) Hello. Hey! Welcome! (DOG BARKS) Thank you. Hello. How are you? Good. Welcome to Queenstown. Freezing. Absolutely freezing. Hello. It's a shame the rain's covering the view at the moment. Oh, wow. Oh, it's beautiful. It's usually pretty nice. Stunning. It's a glimpse. So where's` Oh, OK, there's the town through there. 'It's a little bit awkward. I'm not quite sure where to place myself or how to relax.' We're very comfortable with each other in a working situation, but in a living situation, it does feel quite different. To cope with the unusual living situation, Deb and Kim slip straight into work mode, discussing the major issue facing retail staff in Queenstown ` accommodation. It's so expensive. I know. Well, people are moving out to Kingston, Cromwell. We actually had a girl who worked in the store, and she worked in... She lived in Cromwell for a period of time while she worked for us, and, yeah, it's a 45... Yeah, 60-minute commute... across. Cos I hear` Talking about commute, the traffic ` traffic's an issue here. Yeah. And what keeps coming up is there's two sets of traffic lights, which, of course, is hilarious coming from Auckland. Well, those are new as well. They've only been here for three years. We had only roundabouts before that. (LAUGHS) Two sets of traffic lights, and it takes an hour to get into the city. Yeah. So... There's only one road in. I know. One of the challenges is with staff down here, they're very transient and they're travellers, but what I had no comprehension of is the cost of living here from a renting` rental perspective. So to actually continue to support our retail business down here ` obviously our team is key ` but quite challenging to retain them. To steer them away from talking shop, they've been set a task to help them connect ` making the bed that Deb will sleep on. So, we might have some... questions with our instructions. Oh, OK. Tell me what you were like at school, Deb. Um, I was probably a bit of a character. Didn't take woodwork. No? (LAUGHS) I didn't love school. I left after doing my UE and went to work in a bank. Oh, a bank. Bank. I can't imagine that. (CHUCKLES) I know. I was the automatic payments inquiry clerk. Oh, gosh. How about you? Well, at school, I mean, I didn't do my seventh form either, actually. I was probably a bit more reserved. I had glasses and my braces... (LAUGHS) and my short hair and my fringe. So if you were so reserved, how did you get into retail? Just changed once I started earning an income and started working with people, rather than just socialising at school. Everything changed. Yeah. It's interesting that people can come out of their shells by coming into a retail environment. Growing up quiet, shy, behind the scenes to actually being in the coalface of a business. What's been the best day and the worst day so far? Getting to go see the world, setting off on my big adventure. Where did you go? I literally went around the world. The worst day of my life is probably a bit sad. Aw. It was when my grandma passed away. That was probably the hardest day of my life. I'm sorry to hear that. She was probably early 70s, and she lived with us in Dunedin. She had got up to watch Coronation Street and... Aw. pulled the curtains... curtains closed and tripped over. Yeah, a pretty horrible experience and something that's always stayed with me, and I've always wondered` Yeah. ...you know, was it cos I hadn't pushed in the chair or something like that... Oh. ...and caused her to trip over. I dunno. It is hard to open up and talk about some quite personal... personal things, but I do` I do feel comfortable enough to have those kinda conversations with her, which is really nice. I think my best day was when my son was born. Absolutely loved being pregnant, and I was really well when I was pregnant and didn't know what we were having, but I always felt that I would be a mother of a boy. So that was a pretty special day. And, actually, my worst day, again as a mother, was we did a trip when Austin was... probably 4, and we were in Barcelona. And another family looked after him for a couple of hours, and they were two hours late back to the hotel, and I'll never forget that moment. Do I call the police? Have they been abducted? What's happened to them? And that was really quite freaky. Yeah, I think making up the bed has definitely opened up an opportunity to get to know Kim on a more personal level. I wouldn't really get close to any of my team in that situation, so it's quite nice, actually. You might have to bunk with me at this rate. (LAUGHS) (LAUGHS) Coming up ` a bit of first night frostiness. The heater in my room switched off, so, I'd be completely honest, I had a terrible sleep. And the in-store surprise... Good morning. ...for the girls. Oh my God. (LAUGHS) * Storm CEO and creative director Deborah Caldwell has taken time out from her hectic work schedule to live life with laidback regional manager Kim. This boss has headed south to explore the challenges faced by her national retail staff. The sub-zero temperature in Queenstown has got things off to a frosty start. The heater's on a timer, so obviously something we didn't think about checking last night, so I'm not sure what time it went off. It was about 4. But then I woke up cold. Nearly resorted to the beanie. (CHUCKLES) I'm quite a light sleeper, and I did hear some banging around in the middle of the night. The A-frame of the ceiling, I think Deb might have hit her head. Today we're heading into work, but I'm pretty shattered, to be honest, after just a few hours' sleep. (VACUUM WHIRRS, DOG BARKS) And to make matters worse, it's getting noisy next-door, as Kim deals with Zeb's bizarre feeding routine. So he'll only eat when I make him eat. (BARKS) If there's food or whatever sitting on the ground, it will just sit` sit there. But if there's a lot of noise, like a vacuum, or like some... some banging. Sometimes. Always trying to test new and exciting things to keep him to eat. And then he'll take a couple of bites and he'll stop and wait for the next move, so wait for you to do something. When it gets down to the last little bit, he won't eat it if it's all spread out, so I have to scoop it into a little pile on his plate to get him to finish the last bite. Sometimes I... If I can scare him,... (EXCLAIMS) That's feeding the dog twice a day. When visiting Storm's national retail stores, Deb likes to arrive unannounced, and today will be no different. So, the girls don't know that I'm here at the moment. (SIGHS) I've had some interesting reactions when I've come in. Some girls are absolutely horrified. Others are really excited and quite shocked. The surprise visit gives Deb the opportunity to see the store through the customers' eyes. Good morning. Oh my God. (LAUGHS) Hey. How are you guys? OK, great. I know. What brings you here? Oh, you know, a visit. The way she came in, I was just like, 'Oh my God, Deb's here.' Like. (LAUGHS) Panic. How are you? Nice to meet you. Nice to meet you. (GASPS) Oh, you've gone all red. I'm nervous. Oh, how are you? Don't be nervous. It's just me. How are you, Vicky? The girls were shocked, particularly Esther, who's our newest Storm trooper. You know, they get overwhelmed because they would be like` They'd be wanting to deliver what my expectations are of the brand. They're out there in the coalface, representing me, representing our brand, telling our brand story. How have you been going ` good? Yeah, good. Don't be nervous. (LAUGHS) (EXHALES) Store looks good. The new images look fantastic. I think the store's looking great. There's a few changes that I'd like to make. We've... Adjust a few of the manikins. Interesting looking at the foot traffic that's going by, and the amount of tourists that are here is changing our manikins through, putting a little more knitwear, a little bit more colour. I think there's an improvement that we can do there in this particular window. Which one are you wanting to change in the window? The dress. I think keep it knitwear-y. So we should` Maybe we switch them out, then, and put the coats in. And put the blue jean on there. Yeah. It's a huge amount of trust that we put into our team, and I like to empower them. What we could do is, what about layering the two together? So you're playing with the greys. It's challenging, and it's hard work, but it is a lot of fun, so if I can mentor any of my team or do anything that I can to help them, you know, stay with us and grow with us. You wanna go extra small there? No, I've got the extra small hoodie. OK. Deb is still acting like the boss, but being part of this experience means she's here to assist, so today Kim is in charge. OK, Deb, I'll get you to start on these for me, please. OK. Thank you. Being able to be on the shop floor for a period of time helps me reengage with the team. Normally, I come in, it's a bit of a whirlwind run through the store ` move furniture, move the clothes around and ask the girls to do a few different tasks. So this time Kim had me doing them. How are you getting on, Deb? Yeah, good. I've just got this one to go, and then I'm done. OK, well, when you're finished there, we just need some manikins dressed up the front. And if you're any good at tea-making, I wouldn't mind a cuppa. Yes, boss. (CHUCKLES) There's a lot of challenges in retail, because it is a serious job. You've got` There's a lot to do in a day. You've got stock coming in, manikins to be changed, remerchandising. Is that what you call a razor back? Yeah, yeah. You've got customers that are coming in. It's constantly busy throughout the day. But it's not just about sales and managing the store. Fashion knowledge and a strong creative streak are also a big part of being a top Storm trooper. Shall I put that on? That sounds like a great idea. OK. It kinda looks a bit like Deb. It does. We love a dramatic sleeve. A day working as part of the team is a reminder to Deb of the commitment and high performance of her staff. You know, I'm very proud of them all, and they do a fantastic job, and they do care, and I see that with the girls. I can also see where I can support them more. After a day on the shop floor, Kim's taking Deb out on the town. An after-work drink with the team will give Deb the chance to get to know her staff away from the work environment. Having a social catch-up with the team is great, cos you get to relax; you're not on the shop floor; get to know each other a little bit better. It's nice. It's valuable. You know the ideal is for us to have a team of local people, so how do we turn you into locals? Head responsoring. If that's possible. It gets quite expensive for us. What is it ` $2000? Yeah, it's about $1000 a year. But if we didn't have people like Vicky and Esther on visas,... Yeah. We just wouldn't have staff. The relationship that we like to have with our customers is very intimate, so when you have a team of girls that work for you that are transient, that's actually really hard to evolve that, so that's something that I'm thinking about, mulling over, and we'll try and work out how we can deal with that. Cos, I guess, one of the things for us is having stores throughout New Zealand. While you're on your working visa, that's something that we could actually look at. So you get to see a bit of the country, and then we get to retain you within the brand. Yeah. I mean, the idea of Deb having some of our international staff work across the rest of New Zealand is quite exciting. I know the girls in my store, you know, they're here to see New Zealand, and I think that would be an amazing opportunity to see other locations in New Zealand. I think you were saying as well, like, fashion is something that you wanna get into as a career as well, isn't it? Yeah, but that may be a reason why I wouldn't stay in Queenstown, because I would want to see what else is out there. So, have you studied fashion? Yeah, I did. Ah. Fashion and communication. I studied in Europe, in Madrid. Oh, OK. And then... I like London, but I grew up there, so... I just wanted to see what else was, kind of, around. If Deb is spending more time getting to know the people that work in the store, she might start to pick up on some of the skillsets and passions, maybe, that the staff actually have, and if there is someone who, you know, has a passion in leadership or a passion in marketing or a passion in design, that she can actually start growing those people. How often do you visit the other stores? Well, I'm in the Auckland stores quite a bit, but out of town, it just gets quite challenging, really. It would be every... two to three months, which is not great. Yeah, I... underestimated how important I am in the business with seeing these girls face-to-face, understanding the challenges that they have and being available to actually travel around more and be a part of their day-to-day. So I'm going to be investigating how I can change my schedule to fit that in. I knew it's something that's really important, but I didn't realise how important it was on a personal level. (ALL LAUGH) Hi! Coming up ` a meeting with VIP customers raises further questions. I am torn. You know, are we in the right place being in the centre of Queenstown? And Deb finds her inner child. Find that bit there that was no good and she'd just biff it. I hope you're good at vacuuming, Deb. Endless nights? Jet lag? Oily skin? Get a Garnier #MaskMoment. Garnier Tissue Mask, the first hydrating mask infused with one full bottle of serum in just one mask. Replump your skin and glow. Garnier Tissue Mask. * Creative director and chief executive of Storm, Deborah Caldwell, has headed south to live with her regional manager Kim to discover what life is like for her retail staff. Queenstown is a unique retail environment with a permanent population of 20,000, but over three million visitors a year. Today, Deb is taking a closer look at the retail environment and some of the challenges Kim faces managing the store. One of the things I do when I come and visit a store is have a good look around, see what's going on around our store, what's going on with our competitors and get a general feel for the market. I mean, retail's challenging. It's constantly changing, constantly evolving, and you have to keep reinventing. Right now is tourist season, and there's a lot of sale on, a lot of signage, and that's quite challenging. As a business, we're not aggressive with our signage. There seems to be a couple of retail stores that are empty and they're relocating, so that's quite interesting. What those reasons might be, I'm unsure of. But it's always interesting to see movement in retail. I've noticed it's generally not as busy as it can be. It's the start of the school holidays. There are definitely tourists. There's not a lot of locals in the city at the moment. From talking to a few of them, they don't like to come into the city during the school holidays or ski season, so that's quite an interesting thing to think about and ponder on. Engaging more with local customers could impact on retaining staff, making Kim's job as store manager easier, so Kim's organised a meeting with some local VIP clients for Deb to learn more. So, I've got Kat, Nicole and Jen coming to meet with Deb today. All three of them are big fans of the brand ` big Storm shoppers, really passionate about the clothes, all on the loyalty system. And I know they'll be really interested to meet with Deb and have an opportunity to talk to her about the product that she designs and the brand itself. So, it's been good, actually, cos I've not spent so much time down here. So, being in the store with Kim and the girls for a longer period of time and actually just understanding Queenstown and its little quirks and... You know, what I've learned from Kim too is for her ` and it'd be interesting to see what you guys think too ` is the turnover with our staff,... (SPEAKS INDISTINCTLY) ...because they leave, and we can't stop that, because they're here travelling, so for Kim, she's constantly training, retraining, retraining. We then take her out of the store to move her around to look after other stores when actually she's got some things that she needs to sort out down here, and so it's` it's` there's no continuity with the team. It's this town, isn't it? That's the difficulty of staff in this town. It's very hard to recruit Kiwis. They don't seem to stay, and, you know, obviously the cost of living here as well. Queenstown's an interesting place, because the perception is that everybody here has money. But it is a very expensive place to live. You also have a lot of careers that are not well-paid. So you have, you know, a lot of hospitality careers, they're not earning a lot of money, so there's a lot of social pressure in this town that I think people on the outside don't see. So that's probably also something that's interesting to consider from a retail point of view in terms of your price points, cos, you know, your foreigners that come in travelling, they're on holiday; they probably arrive on an aeroplane with a nice full wallet, go a little bit crazy. Yeah, true. Blow the budget for a week and leave, and a fresh load of wallets arrive seven days later. But from a local point of view, there is a lot of people who are struggling to live here. They do like to shop, but they're conscious of price. A lot of them are very time-poor too and don't necessarily like to come into the city. We've been out to Five Mile and had a look out there, and I know that that's where locals` you prefer to shop. Easy parking, free parking. That is where the local market is, and, I guess, locals are the bread and butter, aren't they? They're here every day. Hmm, hmm. It's really hard, because we also want to have a city centre, or town centre, that actually people want to come and shop here, and when I walked past and I saw Storm was opening, I was like, 'Yes, thank goodness, we're getting some really good, you know, stores in town.' And so we want locals to come and support and, you know, have a really good calibre of stores. And also brand presence. Brand presence. You know, Storm deserves to be in Queenstown. Yes. Not buried out in the suburbs or at a little offshoot near the supermarket. 'It was nice to hear the support and the passion and the love that they have for the brand and the product, 'but I am town. You know are we in the right place, being in the centre of Queenstown?' But on the flipside of that, the locals are really wanting to develop a great hub in the city of Queenstown, so it's quite interesting how to get that balance. But you are the constant, aren't you? You're the one` I have been. Yeah, you're the one driving, and as long as you're driving that team underneath you, I think the rest of us can cope with the staff changes. Yeah, nice. But it is nice to walk in there and it's familiar. Yeah. It is part of that lovely retail experience to walk into Storm and` I mean, they know me by name; they always greet me; they know what I like. I've even had texts from you guys, saying, 'Hey, you know that shape that works really well for you, 'it's in in a new colour. Check it out on Instagram or...' For Deb, it's given her an opportunity to understand the things that are important to her customers, so really valuable for her to spend some time with the customers who are actually regularly purchasing the pieces she designs. When not working, homebody Kim loves a quiet night in, so tonight, it's a home-cooked dinner. And while the gap between boss and worker is closing, the generation gap isn't. This reminds me of Julia Childs. Chopping up. Who's Julia Childs? She had a cooking show, and I remember it when I was growing up, but she'd be` She'd chop away like this, so she'd pick a bit of the food or the vegetable, and she'd be like, 'Oh, nah, I don't like that bit,' and she'd just chuck it like that. Chuck it away? She did. Julia Childs. Julia` She'd find that bit there that was no good, and she'd just biff it. (SCOFFS) Go like that. I hope you're good at vacuuming, Deb. What about Zeb? He might eat a carrot, actually. It depends if you entice him to eat it. (CHUCKLES) Carrots won't cut it with Zeb. If Deb wants him to eat, she will need to take on the ultimate feeding challenge. Good luck. OK. Zeb. Zeb, come. Zeb. Oh. Zeb! Zeb! (YELLS) And he'll take a bite, and then he'll stop. Zeb! Zeb, come. Zeb, come. Come on. Come on, what's this? (SHOUTS) (BARKS) Come on. (BARKS) Come! What's this? (BARKS) (IMITATES VACUUM) (BARKS) Have some dinner. Here, what's this? (BARKS) Get it. (BARKS) (CHUCKLES) Yes. I wouldn't classify Deb as a silly person, so that's probably the silliest I've ever seen Deb. It's definitely not something I ever imagined her doing. She's... She's quite a reserved person, doesn't like a lot of attention. Success! (LAUGHS) Well done! Yes! So I think for her, this has been a real step out of her comfort zone. With the dynamic between boss and employee starting to shift, Deb and Kim are developing a different relationship. We've done a lot today. We had a good look around town. Getting to know Kim a little bit more on a personal level has been quite interesting, and getting to know Zeb, her dog, and to be honest, I'm pretty shattered. Absolutely ready for bed. Coming up ` Kim gives Deb food for thought. You know, I'm now starting to think about what I may need to change or restructure in the business. And later ` the big announcement. What I might do is get a cami'. Over the past week, creative director and Storm CEO Deborah Caldwell has been living with regional manager Kim. This boss is looking for ways she can retain workers at her Queenstown store and make retail work a real career destination for her staff. (KNOCK AT DOOR) Morning, Deb. Are you ready to go out for a walk? Retail hours in Queenstown are 10 to 7, so an early morning walk is a chance for Deb to get to know a little more about what really motivates Kim. So, I find it funny, your routine with Zeb. Having to give him a fright, turn on the vacuum cleaner. What's the story with that? He got really sick. He's got some odd disease that I can't pronounce properly that really affects the way his appetite works, and he's on a special home-cooked diet and whatnot. So that'd be quite distressing for you when you're away? Yeah, I mean, that's probably one of the things I... I do find quite challenging, and it was one of the reasons I resigned from my previous role. Oh, really? Up in Auckland as... Just on the road so much and travelling so much. I didn't realise that... Yeah. That was why you left. Yeah, it was` Yeah, just about spending more time, yeah, around him as he's getting older. He's only gonna be around for another couple of years. So he is your child? Yeah, well, I don't have any human children, so he is like a baby to me. (CHUCKLES) And it has been a huge part of my life having... Having him, so, yeah, travelling to,... you know, travelling to Auckland and to Christchurch and Wellington, Napier is quite a struggle. Plus having to manage my own store at the same time. Hmm. This is something I wasn't aware of at all with regards to Kim. Her background, she's certainly done a lot of travel working with large companies. You know, I'm now starting to think about what I may need to... change or restructure in the business or think about what I need to do to keep the business healthy, but also keep our team healthy. You know, that's important within the business. With Kim revealing she's keen to travel less, Deb has lots to consider, but there's some finishing touches in the shop to take care of before any decisions are made. So, do you normally take it out or... Yeah, yeah. Yeah, grab a piece. A piece at a time? Do you polish your jewellery at home as well? No, but I should, actually. It's quite smelly, isn't it? It's very strong. How's that? Looks pretty good to me. Hmm. Yep, very nice. It is really nice to have her on the ground, seeing the battles we face in Queenstown, seeing the foot traffic, working with the customers in the space that we've got. So, yeah, it's been really pleasant to have her hands-on feedback. And I've really valued the time having her in the store. With the experience nearing the end, Deb checks in with Storm HQ in Auckland. Hello, Queenstown. Hey. How are you? (CHUCKLES) Good. (CHUCKLES) Yeah, checking in. It's been a... interesting few days. A lot of surprising... A lot` You'll get a lot of surprises, actually. I was quite blown away by the things that I've learned. Mark, our GM, was the one that encouraged me to do this. It's definitely been out of my comfort zone, but I must say, having come through the end of it, I'm feeling a lot more relaxed about it, a lot more comfortable. It's quite challenging living with an employee. You know, you've put yourself out there, and I know it's not easy to do this and for Kim to let you into her home and all this sort of stuff, so I'm really looking forward to hearing what's going to happen and what you guys have discovered. It's helped me think about some different angles and some things that we can do within the business. I'm looking forward to taking that back and discussing it with Mark and the rest of the team to work through what we can do. It is quite a challenging city. It's absolutely beautiful, and they all live here for the experience. But it is quite challenging for them. Look, I'm excited. Well done. Well, I'll look forward to catching up. All right. I'll be in the office on Monday. OK, good. So I'll see you then. Thank you, Deb, for the call and the update, OK. OK, see you. Cool. Cool. Talk then. OK, bye. Bye. As night descends on Queenstown, the flatmates are now completely at home, and barriers between boss and employee have fallen away. It's been a great day. Feeling more comfortable in Kim's home. I feel like she's quite comfortable with me here. So I feel like I've moved in, really. What's this? I think that was pork belly. Yum. The more time Deb and I have spent together, it's... We've become more relaxed around each other, and it's quite nice, actually. Even around the house, she's been doing some things, like bringing me a cup of tea and offering me her hairbrush and... She drew the line at toothbrush, though, but, um... (CHUCKLES) You talked about who you were at school. You were the librarian. Yeah. Weren't that cool. I wasn't that cool, to be honest. So what does a not-cool girl wear? What did you used to wear? Um` My favourite thing was Levis and corduroy green Levis and gumboots. (BOTH CHUCKLE) Do you want to see a photo? Yeah, I'd love to see a photo. (CHUCKLES) So, is that where you got the notion to how you feed Zeb? That's very similar to how I feed the dog, isn't it? (LAUGHS) (LAUGHS) So, you've not really been into fashion much? Oh, I, um... Yeah, I never really considered myself a bit of a` much of a trendsetter or... super passionate about clothing, as such. Probably more interested in helping others and... feeling comfortable and... The way that clothing allows you to do that. You know, it's funny, isn't it, and I didn't really... grow up thinking I wanted to be in fashion and be creative and... what have you, but funny when you look back through old photos. I've got this really funny photo. I'll show you. A family photo. And when I look back at it now... See if you can pick me out. That's all my cousins, so I grew up in a family with lots of cousins. Whoa. Which was amazing. I had fantastic, really special memories growing up out west. See, out of the crowd, if you can pick me. Are you the one with the beret? Yes. Is that you? Is that you? Oh my God! (LAUGHS) That's amazing. Yeah, that's me. Look. The hair's blowing in the wind, or something. Isn't that hilarious? I think that's amazing that I picked you out of all those people. (CHUCKLES) I know. Isn't that quite funny? Yeah. So maybe I really was interested in fashion back then. As the final night comes to an end, this boss will soon be winging her way back to the big smoke, where she's got some decisions to make. It's been a pretty tiring experiment, to be honest, but really enjoyable. Still cold. Zero degrees is the way it started off, and I think it's heading into a minus two overnight, so time to tuck up in bed. Coming up ` it's the big announcement. I'm really excited about that. And something special for four-legged flatmate Zeb. As a thank you to our little friend down south. Oh. (LAUGHTER) I'm going to have one side of my face have laser skin resurfacing and the other side L'Oreal Revitalift Laser cream, and we'll see if the results compare. I actually feel my skin looks much, much better than it did four weeks ago, on both sides. You can get similar results without the pain. Revitalift Laser from L'Oreal Paris. * It's the final day of the experiment, and time for Deborah Caldwell to return to her hectic life as creative director and CEO of Storm clothing. Well, it's time to go home. My time with Kim has come to an end. I've learnt a lot about the business, learnt a lot about Kim and my team down here, and there's quite a bit that I need to think about. Yeah, it's been so good having you. Thank you. Thank you so much. Your hospitality is awesome. I know I'm in your personal space. No, you're wel` It's fun. I really enjoyed it. You're welcome any time. Thank you. See you, Zeb. He's enjoyed having you as well. I'll see you next time. But what will this boss take away from her time spent with employee Kim? And will changes be made as a result of the experience? I'm looking forward to heading home and putting all my thoughts together. And see where we go from there. Back at Storm HQ in Auckland, decisions are being made by Deb and the management team. We all agree what we're gonna do? It's going to be quite a few changes. I'm quite excited about that, in what we can offer. Yeah, we've got some amazing talent, so I` You know, it's only gonna be positive. Done. I'm ready to go. I'm ready to go and see the girls and roll out the ideas that I've got. I'm excited. Staff have been called to Storm's flagship Newmarket store. And Kim is the only one who knows why Deb has gathered the troops. (LAUGHTER) Hi! ALL: Hi. You're all looking beautiful. ALL: Thank you. (ALL LAUGH) Surprise. (ALL LAUGH) So, the reason I've got you all together tonight is to let you know that I've been involved in filming a TV show called Living with the Boss. And I've been living with Kim. (LAUGHTER) Spending time with Kim has made me realise that it's very challenging for her to travel. She's actually quite a homebody, so it's made me have a really good think about a possible restructure that will mean we can support Kim in her role, but also look to utilise the skills that we already have within our business to offer opportunities and further growth and development for you all. With the challenges that Kim has in her store, cos of her transient staff, she is constantly training new people. When we do get a good candidate that works for us, they have quite a lot of issues staying in New Zealand, so we will make a commitment to support them with their visas and also offer fully paid sponsorships for the right person. When these girls do want to travel around New Zealand, they can actually still work for us in other stores. I didn't really realise the impact that I have on spending time with our customers and also with you guys in the store, so I will be restructuring my role to be available to you all too. So you'll see a lot more of me. I think we are a really small team, and the brand is really powerful, and the more the customers can see Deb and actually relate to her, I think is really important, and I think, you know, that personal touch and understanding her vision behind the brand and how she wants women to feel and look is so powerful. And that's what Storm is, you know. Retail, for me, has always been a career, and it concerns me that there is an attitude out there that retail isn't seen as a career, but, you know, I, like many people and many people I know, started in retail, and it's given me a really good foundation to be quite successful now in what I do. What I am going to offer is an internship. We will set a very clear pathway as an internship to get you through those goals to have a career. (ALL MURMUR) Exciting. I'm really excited about that. Cos it really is a fantastic career, and, look, retail is hard, but it's fun, and I'd love to share the knowledge, pass it on, hand over the baton, if you like. (LAUGHTER) (APPLAUSE) For me, someone who's really young and going through that whole looking for a job process, you know, you look at these jobs, and you're like, 'Oh, like, I want this job.' And then they want all these requirements and you can't. And I think this internship gives us the opportunity to, kind of, give us, you know, being able to take those jobs, you know? Which is really exciting. Look, at the end of all, I just wanna say a huge thank you to Kim. It was` You know, coming into your home was really special. Getting to know you, getting to know Zeb. Kim's got this incredible little wee dog called Zeb, who's rather unique. (LAUGHTER) But I really appreciate, really loved it. And I've just got a little something here... Thank you. ...as a thank you. To our little friend down south. Oh. (LAUGHTER) (LAUGHTER) I didn't really know what was gonna happen going into this, and, you know, I've always felt quite proud to work for Deb and really passionate about Storm as a brand, and, yeah, I think it's quite exciting that it can` what was already a good thing can even get better. How cute. Thank you. Aw. Thank you. I think what was overwhelming for me and made me quite emotional was how proud they were to be part of the brand, part of my journey. They're incredibly supportive, and I'm really excited to be able to support them and grow and develop them further too in their careers. So I'm quite overwhelmed. ALL: Cheers.
Subjects
  • Television programs--New Zealand
  • Employment--New Zealand
  • Employers--New Zealand
  • Employees--New Zealand