Tai Tokerau Honey is helmed by husband and wife Rob and Lon Murray and staffed by their children, siblings and cousins. Tai Tokerau Honey is famous for its Mānuka honey which, at its most potent, can fetch hundreds of dollars a kilo. But the business of bees is a fickle one, and the Murrays face a battle on several fronts to keep their business afloat.
Honey Wars follows the fortunes and misfortunes of the Murray family - the force behind Tai Tokerau Honey, a whānau-owned and operated honey business based in the far north of New Zealand.