Horizon Suggars, Fraggers and Data Muggers
Documentary science series. Suggers, Fruggers and Data-Muggers. Commercial decisions depend increasingly on market research, opinion polls, TV ratings and consumer surveys, but just how good is that information? Survey research applies the rigorous science of mathematics to the murky pool of human behaviour, but some surveys have got it disastrously wrong.
Horizon is an ongoing and long-running British documentary television series on BBC that covers science and philosophy.
Primary Title
- Horizon
Secondary Title
- Suggars, Fraggers and Data Muggers
Date Broadcast
- Monday 29 April 1996
Start Time
- 20 : 00
Finish Time
- 21 : 00
Duration
- 60:00
Channel
- BBC Knowledge
Broadcaster
- British Broadcasting Corporation
Programme Description
- Horizon is an ongoing and long-running British documentary television series on BBC that covers science and philosophy.
Episode Description
- Documentary science series. Suggers, Fruggers and Data-Muggers. Commercial decisions depend increasingly on market research, opinion polls, TV ratings and consumer surveys, but just how good is that information? Survey research applies the rigorous science of mathematics to the murky pool of human behaviour, but some surveys have got it disastrously wrong.
Classification
- Unknown
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Genres
- Computers
- Documentary
Hosts
- Mike Tomlinson (Producer)
- Jana Bennett (Series Editor)
Contributors
- Mike Tomlinson (Producer)
- Jana Bennett (Series Editor)